The artistic and cultural roots of Ruigoord go back to the early sixties. Late sixties rolled a wave of innovation over the Western world. This movement became known as the student movement and the hippie and flower power movement.
It was the time of the power to the imagination.
Netherlands had its own local precursors into the Provo movement and the Amsterdam scene artists.
Provo and related groups such as Deskundologisch Laboratory, Insect sect, and the Amsterdam Balloon Company argued since the early sixties artistic and entertaining manner the major social issues of the time at issue.
The over-consumption and compulsive consumption, ecology and environment, sexual liberation and empowerment, renewal of the art, degradation of false authority and democratization of the institutions.

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